1. Trouble Finding Key Insights
You Have Trouble Figuring Out What Key Points To Pull out of the Data Set You’re Using
You Have Trouble Figuring Out What Key Points To Pull out of the Data Set You’re Using
1) Ask The Right Questions
2) Have A Checklist
3) Create An Impact Gauge
It’s challenging to weave all the key insights you discovered into a theme, where they all support a compelling story
1) Group Your Insights
2) Organize The Flow
3) “Set Up” Each Theme
When you present the data, you’re constantly interrupted by people asking what time period, or what the creative was, or for more context
1) Build Setup Content
2) Curate Every Word
3) Use The "So What?" Lens
You hear complaints the slide is “too busy”. People ask you to explain your chart. You sense they aren’t “getting it”. There’s no “a-ha!” moment.
1) Follow Ken’s OAIR Principle
2) Checklist For Your Chart
3) Does Everything Belong?
You hear complaints the slide is “too busy”. People ask you to explain your chart. You sense they aren’t “getting it”. There’s no “a-ha!” moment.
How to Solve
1) Proper Use Of Builds
2) Tell Them Where To Look
3) Verbal Signposts
Do you lack confidence? Do you speak too fast? Too softly? Are you intimidated by senior mgmt. or large audiences? Do other team members interrupt to “cover for you”?
How to Solve
1) Using Tone & Inflection
2) When To Pause
3) Projecting Authority
No one asks any questions. The audience looks like they want to be anywhere else. People are checking email on their phones. No one seems to be having any fun?
How to Solve
1) Drama Building
2) QuestionsYou’re Just Like 3) ThemMaking Data Fun
Do “curveballs” throw you off? Some people are remote, but others are in person. A senior client dominates. Technical glitches. Someone asks for data you don’t have?
How to Solve
1) Hidden “Point” System
2) Overcoming Skepticism
3) When You Forget Something
Ken Insana has 20+ years' experience analyzing & presenting data. During this time, he founded the first analytics department at Initiative, headed Auto & Travel research at AOL, and led a sales matchback product at J.D. Power. In these roles, Ken discovered a huge gap between the analysts who crunch the data, and the audiences who receive the data. Simply put, most data insights get lost in translation. The solution? Upskilling data analysts in the art of data storytelling & presentation skills.Ken has given over 1,000 client presentations iand spoken at nearly 20 conferences. In his data consultancy, Magic Metrics, Ken wants to teach analysts how to turn insights into compelling data stories that truly make an impact.
In this program, we’ll focus on a different topic each week. The instructor demonstrates examples, and each student gets a chance to do the exercise. Then a group discussion will be had. At the end, each student receives customized homework to complete with a partner before next weeks’ session.
In this program, we discover your focus areas from your feedback, and the coach observing you present live material. Together you build a customized learning plan, prioritizing the areas with highest potential for growth. You’ll get customized homework, examples shown in each session, and ability to ask unlimited questions.
