LOOKING TO TAG YOUR SITE?

TAGGING IMPLEMENTATION

Tracking an online experience, commonly known as tagging, is usually done through third-party software like Google Analytics or Adobe Analytics. These tools gather clickstream data and offer a reporting interface for in-depth analysis and reporting.

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  • Evaluation: Understand what the you want to know about your site visitors.
  • Planning: Decide where to place these "sensors" (tags) based on the your needs.
  • Tagging documentation: Document the click events to track specific visitors behaviors.
  • Tagging installation: Add the tags to the website. Leveraging tag managers like GTM/Tealium.
  • Debugging and testing: After setting up the tags, visit the website to see if the tags are correctly noting down the actions.... etc.
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